International Data Group Consumer & SMB (IDGCSMB)
PCWorld, Macworld, TechHive
Art Director, PCWorld
Art direct and design for mobile, web, and print publications for national technology publications with circulation over 1 million. Create digital editions for iPad, Android, Kindle, and Zinio. User test and approve iterations on each device. Produce and upload website images. Design covers, features, special issues, and art direct illustrators, photographers, and animators. Develop concepts while meeting tight deadlines and budgets. Acquire images, video, and audio assets. Build and incorporate interactivity including slideshows, pop ups, videos, podcasts. Responsible for approvals, redesign solutions, archives, and templates. Hire, manage, art direct, and train staff, temps, and interns. Manage schedules and project prioritization. Develop and maintain brand’s identities. Build ePub, PDF guides, and iPad app assets. Assist sales and marketing with social media, logos, ads, collateral, promotions, and dvd packaging.
Covers
Print, iPad, Android, Kindle
Designed and Art Directed years of PCWorld covers for monthly national publication for print and digital editions. Each month collaborated with editor to develop cover story feature content. Developed engaging designs to attract and retain customers and to increase single sales and subscriptions.
App Assets
User Interface elements
Launched PCWorld Daily App with news feeds for a frequent returning customer experience. Designed assets for app store and application including icon, splash screen, header, and banners. Accomplished evergreen assets for brand consistency, consumer loyalty and recognition.
Illustration and Animation
Hired illustration for print and digital interactive
Macworld monthly publication print and digital edition’s department pages. Art directed illustrator / animator for print and animated iPad edition. Designed pages working with editor and copy editor ensuring consistent content and experience for multiple versions. Created engaging experience for returning and new customers.
Collections
Print and digital
Project to create subject matter collections of content for an all-in-one location for the consumer to easily access. Designed and produced TechHive branded SuperGuides. Accomplished creating collections in easy to consume formats for print, eBook, and PDF.
Cover Story
Hardware product article
One of many cover stories for PCWorld digital editions for iPad, Android, and Kindle. Art directed and designed cover and feature article. Executed from raw manuscript. Art directed in-house photographer. Built charts and slideshow interactivity. Achieving high quality consumer product that engages and helps the consumer make informed decisions while improving brand loyalty to be a repeat customer.
Infographic
Website graphics
Project to take comparison data and interpret into innovate format to be memorable for the consumer. Selected, hired, and art directed illustrator. Designed and built the graphic optimized for web. Well received stakeholder approval and engaging site graphic to increase consumer satisfaction and easily digest content in a fresh format.
Features
Multiple award winning PCWorld feature articles
Designed and art directed many editorial featured articles from concept to deliverable for print and digital editions.
Worked closely with editors, copy editors, photographers, illustrators, and animators.
Tools
Maintenance
Consumer
Software & Hardware
Stats, Data, and Reviews
Journalism
“She is patient and an excellent communicator under pressure…attention to detail and keeping projects on target in time…A major problem solver in the face of fire. Couldn't ask for a better manager to work with!”
— K. Henke, Senior Graphic Designer (Full recommendation on Linked In)
Awards
Award-winning designs and art direction for many PCWorld features and special issues.
• Society of Publication Designers
• Print Design Annual
• American Illustration
• Western Publishing Association
• Art Directors Club of NY
• American Society of Business Publications
• Jesse H. Neal National Business Journalism Awards