Wells Fargo

Visual Designer

Visual designer in the Virtual Channels Digital, Customer Experience division. Develop mobile and desktop product experiences that engage the customer and follow brand and accessibility guidelines. Collaborate with internal teams, line of business, and vendor management. Responsible for multiple projects including info graphics, image search, chat, tools, e-signature, forms, proof-of-concept, internal documentation, event materials, and pixel perfect redline deliverables.

Product Page

Home Loans line of business
Product page redesign in collaboration with cross-functional teams. Image searched net new photograph and presented options for review. Leveraged design system and brand, executed mock-ups, and delivered red-lines for build.

Loan Calculator

Design systems
Redesigned the loan calculator. Collaborated closely with Interaction Designer and cross-functional team for improved user experience. Developed iterative visual mock-ups for stakeholder approvals. Achieved simple customer input with consistent site patterns, responsive design, and accessibility.

Customer Experience

Check Information
Project to update showing the various way a customer finds the check account and routing numbers. Designed and created mock-ups for approval with direct, illustrative display of content. Achieved simplifying the customer experience and ensuring accessibility guidelines.

Comparison solutions

Calculator results
Collaborated with cross-functional team and Interaction Designer to develop clear results solution from complex data. Created iterative mock-ups accounting for a variety of result options. Presented visuals for approval and delivered pixel perfect redlines to build. Achieved display of multiple products and details comparing key content in scannable and concise format.

Chart

Chart comparison results
Visually designed complex data into clear, simple, accessible display. Collaborated with build team to ensure designs were able to be built within allotted sprint timeline roadmap. Shared visuals with accessibility expert confirming data met strict requirements. Achieved business goal and stakeholder approvals in providing a simplified user experience.

Examples shown are screen grabs from the live public website. Content is proprietary.

“Beth is a rock star. There is no other way to put it. She excelled in my studio for so many reasons. First, she is a true creative professional. Not only is she very sharp as a designer, but her professionalism puts her in the top tier of the designers I've worked with.”

— R. Charette, AVP Experience Design, Wells Fargo (Full recommendation on Linked In)

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